Strategic Thought Leadership Terms

The self-directed effort of an audience to learn from media created by or about an offering—prior to making contact or purchase. Attention Pull reflects pre-contact value exchange, distinct from Contact Pull such as purchase or support interaction.

The Audience Baseline Position (ABP) is the current state of your audience in relation to your category, in particular the Values they attach to it and their Mental Models concerning what it is, what it is for, and how it fits in their lives.

The passive first stage of the Thaut Process of Strategic Thought Leadership triad - Listening for Insight.

Audience-initiated interaction that draws directly on an organization’s resources—such as support, sales, or systems access—including both purchase pull and remedy pull. Distinguished from attention pull, which occurs before contact is made.

The outward-facing discipline of Strategic Thought Leadership that influences an audience’s thinking, values, and decisions by shifting their Mental Models and guiding them across a Thought Leadership Vector from an Audience Baseline Position to a m

The inward-facing practice of cultivating personal or organizational mastery in the 3 core STL perspectives of Insight, Inspiration, and Impact. STLi supports aligned, confident execution of External Strategic Thought Leadership by guiding self-leadership and inner congruence with the

The LBS is a guided interview process designed to discover a leader’s high-potential ideas in order to begin to assemble the building blocks of a Thought Leadership Model.

Audience efforts to learn about a category or offering and thereby gain empowerment to make a better decision or extract more value from the category through pre-purchase research.

The LEO Model is a foundational framework in Strategic Thought Leadership that maps three interrelated perspectives—Listen, Envision, and Output—to guide influence from insight through imagination to implementation.

Mental Models are also known as "beliefs" and, when accepted on a large scale, "paradigms". They are thoughts about the nature of things that are acted on as if they are true, and changing one or more is typically the most powerful change that we can make with Strategic Thought Leadership.

The active third stage of the Thaut Process of Strategic Thought Leadership triad - Outputting thought leadership content for Impact.

Types of persuasive language patterns that influence on an unconscious as well as conscious level to undermine the old thinking of the Audience Baseline Position) in favor of the new thinking of the Thought Leadership Position.

Pull, in the context of Strategic Thought Leadership (STL), is rooted in systems thinking, service design, and respect-based leadership models. Pull is the audience’s self-directed demand—their election to seek, learn, and engage.

A visual metaphor for the 7 Levels of Learning and Influence as applied to audience expressed demand, or Pull.

Pullfillment is customers’ experience of receiving the value they pulled for. It includes the value obtained from the Purchase Pull of exchanging money for a product or service and the empowerment gained from the Learning Pull of exchanging time and attention for empowerment in pre-purchase research.

The Pullfillment Gap is the shortfall between what customers expect to receive through their Pull—via time, effort, or money—and the actual Pullfillment they experience. Closing this gap is a powerful leverage point for business growth and Strategic Thought Leadership.

Purchase Pull is the exchange by customer of currency for value.

The post-purchase expression of unmet expectations that depletes organization resources. It is what happens when a customer who has already invested money, time, and effort (i.e., exercised Purchase Pull) finds the resulting Pullfillment short of expectations. In short, a Pullfillment Gap.

Directing online Learning Pull with Strategic Thought Leadership to positively influence its nature.

SPD is the intentional mapping of emotional states aligned with a Thought Leadership Position, guiding audiences from their baseline emotional experience to more elevated states that mirror and reinforce the new mental models of Strategic Thought Leadership.

Strategic Thought leadership is leading an audience to embrace you or your organization's unique perspective on what you offer - your Thought Leadership Model, which is built from one or more Thought Leadership Positions.

The talking points that guide a Strategic Thought Leadership Campaign, generated by applying Model Mover language patterns to Thought Leadership Vectors

An organized collection of Support Points, organized by Thought Leadership Vectors enabling creating Strategic Thought Leadership more effectively with coherent, well organized media campaigns.

Thaut is an acronym that stands for Triadic Holistic Architecture Underlying Thought Leadership. It includes a set of models that serve as building blocks of high-impact, positive influence.

Thought Leaderahip Marketing is the use of Strategic Thought Leadership as the basis of. a commercially oriented positive influence campaign.

a structured system of influence that leads an audience from their current beliefs and values toward new, more empowering perspectives that better satisfy their higher values.

The Thought Leadership Position (TLP) is the destination point of audience thinking in a Thought Leadership Vector. It represents the new, empowering beliefs and mental models the leader aims to install in the market.

The creative second stage of the Thaut Process of Strategic Thought Leadership triad - Envisioning with Inspiration

The Thought Leadership Vector is the path from the current thinking about a category to the more empowering thinking of the Thought Leadership Position.